The Branding Process

5 Steps to Creating a Powerful Brand Identity

5 Steps to Creating a Powerful Brand Identity Your brand identity is the apex of your marketing endeavors. This will differentiate you from your competitors and personifies your company and your employees into a unified image. All your hard work in marketing your product and the company concludes to your brand identity. Individually, the product,…

Entrepreneur Branding

The Entrepreneur’s Guide to Branding

The Entrepreneur’s Guide to Branding Do you remember that day when you decided to just go with your gut, you run, one eye open one eye close, and you jump! As entrepreneurs, we’ve all had that moment, and the thoughts that race through your mind while you’re jumping are both excitement and joy. Yes you…