When Should You Hire a Graphic Designer
In today’s world many people are taking the entrepreneur road and starting their own business. This is a great, but as a business owner, running a business means:
- Wearing many hats
- Making tough decisions
- Finally trying to ensure you’re always staying within your budget.
One of the first decisions you’ll have to make as a business is how will you brand your business.
Many business owners will try to create their own fliers, brochures, even websites on their own with no design knowledge or experience. Sure it may save you a few bucks, but the time you’re taking to create these designs is time that could be spent converting a sale, or handling other business needs.
So when should you hire a graphic designer?
At the point you decide to start your own business, is when you should hire a graphic designer. Here are five reasons you should hire and invest in a graphic designer.
Your time is valuable
As a business owner you have a lot to handle on a daily basis. Setting aside time to design your own marketing and promotional collateral is difficult, and because of this it will not get done or a quick non branded flyer from a free app will be thrown together. Hiring a graphic designer to handle this task will free you up to handle other business tasks that you need to get done.
Will save you money
By the time you’ve downloaded and probably deleted many do it yourself design apps, or trying to learn the Adobe Creative Suite you’ve probably would have invested numerous hours, and the outcome is still not satisfying or you’re left frustrated because things are not working like you want them to. Time is money, and the time you’ve invested trying to do it yourself is time that could have been delegated over to a graphic designer who already has the programs, and the program knowledge.
Branding your business
Your brand is the way to create a direct sense of connection and communication with the buyers and consumers. You want your brand to stand out over your competitors in your market, and graphic designers understand the importance of branding and how to ensure that all of your design collateral is cohesive, strong, stands out and clear across the board. Even if you hire a graphic designer later in your business, a great designer will come in study, research, and learn your brand inside and out. Read Branding for Small Businesses for more in-depth meaning of branding.
Graphic Designers understand how design really works
The late Apple CEO Steve Jobs said “Design is a funny word. Some people think design means how it looks, but of course if you dig deeper, it’s really how it works.” I couldn’t have said that better myself Steve! Graphic designers understand the fundamentals of design, theories, composition and layout principles, and the use of typography and how to use it correctly. Bringing all these elements together reinforces your branding, and communicates a strong cohesive message to your customers and build brand loyalty which turns into repeat customers. Experienced graphic designers knowledge and experience will help enhance your visual presence and help you stand out above your competitors.
Provides creative expertise
Marketing your business is essential to getting your brand in front of your consumers. Having a graphic designer on board will make for a great creative consultant when it comes to making decisions about:
- How your marketing pieces should be properly designed
- How should a design piece be displayed
- Consulting with the print vendors
- Finally what file types should the printer receive.
These are all questions that will come up daily when you’re marketing your business, and hiring a graphic designer will ensure you have the best experience on your team to ensure your brand is taken care of properly. Read our post how Good Design Plus Marketing Equals a Great First Impression for more information on great design and marketing.
So what are you waiting on? Now you know why and when you should hire a graphic designer.