Why Your Small Business Needs an Inbound Marketing Strategy
Starting and running a small business is exciting and intimidating at the same time. With the up rise in entrepreneurs the market has become extremely competitive and the need to promote and market your business is extremely important. This is why your small business needs an inbound marketing strategy.
What is Inbound Marketing?
Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
Inbound marketing focuses on adding value and sharing great content with the consumers you want to attract through your blogs, newsletters, video, e-books, social media, webinars and most of all, it’s about creating content that people love!
One great thing about inbound marketing is, it’s affordable, and is very effective if done correctly. On the other hand, inbound marketing is time consuming but if implemented correctly and done consistently your business will reap the benefits.
We live in a world today where, consumers turn to the internet for content, and video’s on how to for their business. According to Content Marketing Association, 70% of consumers admit they would rather get to know a brand through articles instead of ads, and 68% said they had spent time reading content from a brand they were interested in. These numbers speak volume, and shows that your business cannot afford to skip out on inbound marketing.
So are you ready to get started with inbound marketing for your business?
Come back and check out How to Plan Your Inbound Marketing Strategy, in the meantime, leave a comment on your thoughts and feelings about inbound marketing strategies for your small business.