The Client

Durant Southern Style Foods is a family business. In 1974, an open pit grill and chef began to command a reservation of space in a small back yard of a rural town. As the aroma of southern style BBQ spread graciously across Timmonsville, South Carolina, it rapidly began to garner the attention of neighbors, family and friends. It was just a matter of time before the BBQ became a popular and repetitious request for all who had experienced the taste of BBQ at its finest.

Neighbors, family, and friends began encouraging Roosevelt Durant Sr. to expand and consider starting a small family-owned business. After years of serving quality southern style BBQ to family and friends, a decision was made to extend services to the public and officially launch Durant’s Southern Style BBQ in February 2002. In 2006, they made their unique, savory BBQ sauce available to their loyal customers.

Before

Durant Southern Style Foods BBQ Business Logo

Concepts Presented

Durant Southern Style Foods BBQ Business Logo
Durant Southern Style Foods BBQ Business Logo
Durant Southern Style Foods BBQ Business Logo

The Brief

Roosevelt Durant Jr. and wife Lakesha Durant reached out to 8393 Creative for a brand refresh. We met up and collaborated on the vision, look and feel of DSSF. We started off by refreshing their current logo, and establishing brand colors.

We took information we gathered during our brief meeting, and turned all ideas into a great brand mark that they both love.

Originally, we were hired to design just their logo and business cards, but after a great experience, they decided to move forward with the design of a new website, and take out menu design.

Come back in a few weeks to check out their new website. You can take a look at their current website here so you’ll see the before.

Approved Concept

Durant Southern Style Foods BBQ Business Logo
Durant Southern Style Foods BBQ Business Logo
Durant Southern Style Foods BBQ Business Logo
Durant Southern Style Foods BBQ Business Logo
Durant Southern Style Foods BBQ Business Logo
Durant Southern Style Foods BBQ Business Logo
Durant Southern Style Foods BBQ Business Logo

Business Card Concepts

Durant Southern Style Foods BBQ Business Cards
Durant Southern Style Foods BBQ Business Cards
Durant Southern Style Foods BBQ Business Cards
Durant Southern Style Foods BBQ Business Cards
Durant Southern Style Foods BBQ Business Cards
Durant Southern Style Foods BBQ Business Cards

Approved Concept

Durant Southern Style Foods BBQ Business Cards

Interested in learning what we can do for your Brand?

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