We sat down with the owners of Persona Apparel and dove deep down into the brand and the meaning. Persona Apparel was wanting to encourage others to be themselves. When they came to use they did not have a name.
We went through an in-depth branding exercise and created many mood boards to come up with a name, and and overall look and feel of the brand.
The name Persona was chosen, because it represents one’s character. We wanted them to be able to market in away that encourages people to display their own Persona’s, which is why we also chose to go with the tagline Dare To Be You.
The logo was designed in a way that has a meaning all around. The double P’s are reversed to represent a person’s reflection, it’s you looking at yourself. The reversed R in the wordmark represents you, and the other letters represent everyone else. The R is reversed to represent you being different, standing out in a crowd of others.
Along with branding, we also did two photoshoots for Persona Apparel, one for their brand launch, and one for the launch of their fall collection. We followed that up with a online ecommerce website, and some social media graphics.