Indiana’s “do-everything” forward completed 16 seasons in the WNBA, stepping away from her future-hall-of-fame-career following the 2016 season. Her naming as recipient of the very first ESPN Humanitarian Award in 2015 and a 14-year run of community service by her Catch The Stars Foundation are testament to her work off the court, however – more impactful than her MVP career on the court.
Since her playing retirement, she serves as director of player programs and franchise development with Pacers Sports & Entertainment, a post that keeps her engaged working with all three Pacers franchises: the Indiana Pacers, Indiana Fever and Ft. Wayne Mad Ants. She operates the cozy Tea’s Me Café on the north side of downtown Indianapolis, and continues her service as an ambassador with the NBA and WNBA. She serves on a developmental committee with USA Basketball. She also serves as an SEC ESPN Women’s Basketball Analyst.
Following Tamika Catchings retirement it was critical for her to position herself as not just an athlete. Catchings was in need of a web refresh that would position her as a speaker, community leader, and and athlete. The goal was to drive traffic to the website to encourage people to book her to speak.
We took Tamika’s old website and did a complete web fresh. The old site was great for when she was in the WNBA, it focussed more on Tamika Catchings the athlete.
Our goal was to include some images of Tamika actually speaking at different events, and add CTA’s for booking. We also implemented a more detailed booking form. On the old site, the form was very general and didn’t ask the questions needed to fully get details of possible speaking events.
We also wanted the site to reflect Tamika’s personality. Orange is her favorite color, and of course being a Tennessee alumni, we had to be sure to incorporate that through out the website.