The Branding Process

5 Steps to Creating a Powerful Brand Identity

5 Steps to Creating a Powerful Brand Identity Your brand identity is the apex of your marketing endeavors. This will differentiate you from your competitors and personifies your company and your employees into a unified image. All your hard work in marketing your product and the company concludes to your brand identity. Individually, the product,…

Branding for small businesses

Branding for Small Businesses

Branding for Small Businesses What is Branding? Branding for Small Businesses is the way to create a direct sense of connection and communication with the buyers and consumers. Why is Branding Critical? “A business is not worth much if no one knows it exists.” This is the number one reason why you need to build…