Things you can do to improve your website

5 Things You Can Do Yourself to Improve Your Website Now

I want to share 5 things you can do yourself to improve your website now. You have a client that has a problem, you have the solution but they are unable to find you on the web and when they do your site is not user friendly. Website optimization is the process of making changes to your site so it will appear higher in search results.

By optimizing your website, it makes it easier and faster for search engines like Google to index and rank your website so it will appear higher up in the search results. If you notice your competitors already appearing in the search results, you can be sure they are already ahead of you and have optimized their website.

If you’re not seeing the type of traffic or conversions you want, then it’s time to take the necessary steps and improve your site design.

Here are 5 things you can do yourself to improve your website now.

User Experience

In today’s ever changing marketing landscape, your website has become your most powerful tool and is the heart of your marketing efforts. With that being said, with technology changing by the second, it can make your website look old and outdated.

User Experience is rooted in solid design concepts and the user flow. If you’re wanting to attract your visitors, you have to look good and appealing. Here are some quick updates you can do to improve your user experience.

  • Use images, but use them wisely
  • Have well written and designed headings
  • Have well designed layout and user flow
  • Keep website consistent

On-Page Optimization and Updates

If you have a website that you designed, and haven’t touched it again since, it’s time for a fresh update. Keeping your site and content updated sends a message to your audience that you are investing time and resources into your site and that you are staying ahead of your competitors.

Here are a few changes you can do now to update your on page optimization

  • Update old photos with new ones
  • Add a video explaining your services, or a quick how to or demo of a product you offer
  • Update and post to blog and add relevant news, or add these areas if you don’t have them.
  • Make sure page titles are relevant to the page
  • Add meta tag description to each page, and add Alt Text to your images.

Mobile Friendly

It is imperative that your site is mobile friendly and is easy to navigate to no matter what screen a user is on. Google penalizes sites that are not mobile optimized.  This is probably the single most valuable way in which you can improve your website’s usability. If you are not sure whether your website is mobile, try this free tool.

Create a Call to Action

Calls to actions that are clearly marked with an action word enable your user to more easily navigate your site and get to where they want. In a study done by Maxymiser, researchers are shocked to find that they achieved an increase of 11% in clicks to the checkout area of the Laura Ashley website, by testing color variations and action messaging.

Be sure to make your call to action personable and beneficial to your audience. It should motivate them to click on to the next step.

Learn how to SEO

SEO relies on well written and structured valuable content to build and attract traffic to your site. If your site is lacking not just content, but well written and valuable content, then you have some work to do. Your site will not rank overnight nor will you become an expert overnight, it takes time and patients, and as long as your consistent with posting content, you’ll start to see the results. I’d recommend reading this article from Moz on How to rank: 25 Step Master SEO Blueprint.

If you have a WordPress site, you can start optimizing your current content now by using SEO plugins.  Using these plugins simplifies the process and allows you to optimize each page of your website. There are several plug ins out there, just find the one that works best for your site, one I’d recommend that works well is Yoast SEO this is an all in one WordPress plugin that allows you to optimize each page of your website.

These are just 5 things you can do yourself to improve your website now. I hope this will help and as long as you’re stick with it, you will see the results.

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