Covenant Community Church

Utilizing insights gathered from our online creative brief and focus group, we conducted a comprehensive four-hour brand sprint to develop and deliver a refreshed, strategically aligned brand redesign.

Client: Covenant Community Church

Project: Branding, Brand Strategy, Web Design + Development

The Challenge

Covenant Community Church sought a refreshed identity that reflected its evolving mission and vibrant community. Their existing brand no longer resonated with the church’s vision for growth and outreach. They needed a cohesive, modern brand that would not only energize their current members but also attract new ones.

The Solution

8393 Creative stepped in with a comprehensive rebranding approach:

Brand Sprint & Surveys:
We kicked off the project with a 4-hour brand sprint, collaborating with Dr. McLaughlin, Shelly Carver and selected church members. This interactive session helped uncover the church’s core values, mission, and aspirations. To ensure community alignment, we conducted surveys to gather additional insights from the congregation.
New Logo & Pantone Color Palette:
From these insights, we designed a modern, meaningful logo that symbolizes unity, faith, and growth. We paired it with an intentional Pantone color palette that reflects the church’s warmth, energy, and welcoming spirit.
Brand Strategy:
We crafted a clear, compelling brand strategy to guide future communications, ensuring consistent messaging across all platforms.
Website Redesign:
Finally, we built a brand-new website that’s visually stunning, user-friendly, and mobile-responsive. The new site offers an inviting experience for members and newcomers alike, with easy navigation to sermons, events, and community resources.

Results

The rebrand has empowered Covenant Community Church to present a unified, modern identity that resonates with both current members and the wider community. The leadership team now has a clear roadmap for maintaining brand consistency across all touchpoints.

Client Feedback

“8393 Creative didn’t just redesign our logo—they helped us rediscover who we are as a church. This rebrand has truly revitalized our community and outreach efforts”-Shelley Carver Executive Assistant to Rev. Dr. McLaughlin

Conclusion

Through thoughtful strategy, design, and collaboration, 8393 Creative transformed Covenant Community Church’s brand into one that truly reflects its mission and future.

Brand Sprint

We kicked off the project with a 4-hour brand sprint, collaborating with the pastor and selected church members. This interactive session helped uncover the church’s core values, mission, and aspirations. To ensure community alignment, we conducted surveys to gather additional insights from the congregation.