How to Build Your Business with Twitter

Are you utilizing Twitter? Do you know how to build your business with Twitter? If you’re not using Twitter, then I suggest you start today. Twitter is a social networking service that allows you to read and send up to 140 character messages that are called tweets.

Twitter is great for networking, building relationships, share information real-time, and reading the latest trending news. Twitter is an extremely valuable tool for businesses big and small if used properly.

So Why Twitter?

According to business for Twitter, 69 percent of users are likely to buy from a business they follow on Twitter. 73 percent feel better about a small business after following and reading their tweets, and 74 percent of users follow small businesses to get updates on future products.

For businesses there is an outline that is great to follow and the most successful businesses has implemented their outline already and have had proven success. In the infographic we have below, we listed 4 steps to get you started, and to follow to help build your business with Twitter.

Here are the 4 steps on how to build your business with Twitter.

Step One-Set Your Goal

Twitter is used differently from business to business and from person to person. Some people use twitter to sell their products, some use it just to answer customer’s problems, and some use it just to build relationships.

Whatever your reason maybe, be sure you spend the time to research and set goals based off of what you’re looking to achieve

Step Two-Set Your Twitter Profile

There are two main types of profiles that are used on Twitter. Company Branded accounts, and personal accounts.

Company branded accounts are great for company related news, industry news, and contests.

Personal accounts are great if you want to have more of a human presence and you want to engage on a more personal level with your market.

Step Three-Build Trust

With any new venture, you want to build your trust. When starting on Twitter the same goes, you have to build trust and credibility with the community. You do this by posting valuable content, asking questions, and engaging.

One thing you want to avoid is buying followers. It’s not honest, and your company will not gain from this because paid followers do not engage, and do not have the potential of becoming a lead for your business.

Step Four- Track & Measure

With all the hard work you’ve put into building you want to see how you’re doing. Use Twitter analytics to track your progress, identity trends, and best times to posts to your network.

These are just 4 of many tips to build your business with Twitter. Do you have any tips you’d like to share? We’d like to hear from you. Leave a comment below and subscribe to our newsletter for weekly marketing and business tips for your business.

How to Build Your Business with Twitter